Page speed is crucial for a website’s success for several reasons:
1. Improved User Experience
- Visitors expect fast-loading websites. A delay of even a few seconds can frustrate users and lead them to leave your site.
2. Higher Search Engine Rankings
- Google considers page speed a ranking factor. Faster websites are more likely to appear higher in search results, improving visibility.
3. Better Conversion Rates
- Studies show that faster-loading pages lead to higher conversion rates. For e-commerce sites, every second of delay can cost significant revenue.
4. Reduced Bounce Rates
- Slow pages increase bounce rates as users leave before the site fully loads. A faster site keeps users engaged longer.
5. Mobile Performance
- With mobile browsing dominating, speed is even more critical since mobile networks are often slower than broadband connections.
In short, page speed directly impacts user satisfaction, SEO, and business success.
